Wellbeing support key to standing out from the employers looking to recruit

In today’s competitive job market, standing out as an employer of choice requires more than just offering a competitive salary and standard benefits package.

Research conducted by Towergate Health & Protection reveals that a staggering 68% of large employers are actively seeking to increase their workforce this year.

With such intense competition for talent, employers must elevate their recruitment strategies by openly promoting comprehensive health and wellbeing support programs.

Debra Clark, head of wellbeing at Towergate Health & Protection, emphasises that while many job specifications focus on salary and traditional benefits, such as pensions and healthcare, the concept of "benefits" alone may undersell the breadth and depth of what a company truly offers.

Instead, employers must highlight their commitment to holistic health and wellbeing support, covering all four pillars: physical, mental, social, and financial wellbeing.

In today's post-pandemic landscape, employee expectations regarding health and wellbeing support have significantly evolved.

Prospective employees are increasingly discerning, prioritising employers who offer robust wellbeing programs.

To attract and retain top talent in this competitive environment, companies must adapt and expand their support offerings to meet the diverse needs of their workforce.

This expansion goes beyond traditional healthcare benefits and encompasses a wide range of areas, including gender-specific support, neurodiversity, addiction support, eldercare, nutrition, and fitness programs.

Moreover, wellbeing support should be tailored to specific risk profiles and age demographics within the workforce to ensure relevance and effectiveness.

As the workforce continues to diversify, employers must stay attuned to the evolving needs of their employees.

It's not just about offering support; it's about understanding and meeting those needs effectively.

This requires innovative approaches to communication and delivery of wellbeing initiatives, ensuring that all employees receive the right information, in the right manner, at the right time.

By embracing broader thinking and adopting innovative communication strategies, employers can better engage with their workforce and demonstrate a genuine commitment to employee wellbeing.

Debra Clark emphasises that a robust health and wellbeing support program is not only a recruitment tool but also a retention strategy.

By prioritising employee wellbeing, businesses can differentiate themselves as employers of choice, attracting top talent and fostering a loyal and productive workforce.

At Beechwood Trees and Landscapes Ltd, we pride ourselves on fostering a culture of employee wellbeing and prioritising the health and happiness of our team members.

Here are some examples of our genuine commitment to employee wellbeing:

Training and Development Opportunities: We invest in the professional development of our employees by offering training and development opportunities relevant to their roles and career aspirations. This not only enhances their skills but also contributes to their overall sense of fulfilment and wellbeing.

Open Communication Channels: We maintain open communication channels where employees can voice their concerns, provide feedback, and seek support from management. This fosters a culture of transparency, trust, and support within the organization.

Social Events and Team Building Activities: We organize regular social events and team building activities to foster camaraderie, collaboration, and a sense of belonging among team members. This strengthens relationships and contributes to a positive work environment.

Recognition and Appreciation: We recognise and appreciate the contributions of our employees through various recognition programs, including employee of the month awards, peer-to-peer recognition, and performance bonuses.

Feeling valued and appreciated boosts morale and enhances overall wellbeing.

Safety Protocols: As a company operating in the landscaping industry, safety is paramount.

We prioritise the safety of our employees by implementing rigorous safety protocols, providing appropriate training, and ensuring compliance with health and safety regulations.

Membership with Thrive: As proud members of Thrive, we actively promote mental health and wellbeing in the workplace, ensuring that our employees have access to resources and support to maintain their mental health.

Connection with Nature: Working with nature and the environment inherently promotes wellbeing.

Our employees have the opportunity to work outdoors, surrounded by natural beauty, which can have a positive impact on mental and physical health.

These examples demonstrate our genuine commitment to employee wellbeing at Beechwood Trees and Landscapes Ltd.

We believe that by prioritising the health, happiness, and professional development of our team members, we can create a positive and supportive work environment where everyone can thrive.